About Us


Our History

Ever heard the phrase, "flying Dutchman"...? Well it's often used to describe the very enterprising Dutch who bring trolley loads of flowers and plants straight from the famous auction in Aalsmeer, Holland.

Our founder, Jelle Zwemstra, began his career doing just this, ably supported by his wife Astrid.


During the late 1980's and early 90's most people bought their flowers from specialist florists and other independent outlets like Garden Centres but with the rise of the supermarkets in the UK Jelle could sense change was coming.

In 1997 he teamed up with colleagues from the Dutch Flower Group to form JZ Flowers International Ltd. and set up a packing and distribution business based in Hull, East Yorkshire.

This enabled Jelle, Astrid and their growing team to target the supermarkets that were quick to see the opportunities for fresh flowers and hand tied bouquets.

The business grew and rapidly gained a reputation for design and innovation, quality and low costs.



And today...

We estimate that JZ now produces over 10% of all the flower bouquets sold by UK supermarkets every year. In recent years we’ve also diversified into the supply of indoor plants.

Flowers and plants have become a big part of people’s lives, literally bringing colour and vitality to millions of homes; these days they’re not just associated with life’s big events, flowers and plants make us feel better – every day.

In February 2010, we relocated the majority of our flower packing business into a brand new, purpose built production facility located on the outskirts of Hull. This state of the art pack house allows us to produce more efficiently than ever.


If you have any questions or require any further information, pleaes don't hesitate to Contact Us

Dutch Flower Group LogoJZ Flowers - 15 years and still blooming

© JZ Flowers International Ltd. 2012